We will interpret input considering our values and make judgements.  E.g. if we value education, we may see input as opportunities to learn additional information and improve our education.  If we value our relationships with family, we will be more likely to receive input from them and to interpret that input in a way that fosters our relationships with our family.  In the business environment, we are likely to value our image as others see us, our reputation, the approval of our boss, the input of our colleagues, our work ethic and our ability to make a difference in the workplace.