This leads to our behaviour or response to the input.  In the example of hearing bad news, you would respond with sympathy, empathy, fear or anger.  You might cry or yell.  Your brain searches for the words to describe what you want to say in return.  Whatever that internal state is that is created will determine how you behave and respond to the input you receive.  In other words, the input you received, filtered and interpreted will determine what and how you give back in response.

Why does this matter?  We care because now that we know the framework of how information is received, filtered and processed, we can use our knowledge to our advantage to help make sure that our meaning is delivered clearly and that we are able to help the other person declare their own messages clearly.  We can orchestrate the input that we give in a way that helps the other person interpret it.