https://www.opsa.org.za/wp-content/uploads/2020/07/Comm2.mp4Communication occurs when a message is sent by one person and received by another person.  Communicating effectively is essential to successful business operations.  Company personnel must communicate with colleagues, clients, and vendors to achieve the company’s goals.  Advertisements and product information on websites must be current, correct, and sensitive to the needs and attitudes of customers of different cultures, interests, and abilities.  Customer requests and questions must be answered clearly and promptly to maintain goodwill.
As an administrative professional, you will communicate with co-workers and company managers.  You will communicate with clients or customers and the public.  Improving your communication skills will help you create messages that are clear and effective.  Good communication skills may also help you get and keep a job.  Employers understand the importance of these skills.  When discussing job candidates, the one skill mentioned most often by employers is the ability to listen, write and speak effectively.