Many times, people start the writing process before they understand clearly what their purpose or goal is.  As you begin writing, ask yourself these questions:

• What is my purpose in writing?
• What do I hope to accomplish?
• Analyse the reader/audience

An important consideration in the writing process is determining the reader(s).  The strongest communications focus on the readers and their needs.  It is important to note the experience and age of the reader regarding the topic you are writing and how much information you need to provide.