Dealing with dominant styles

Dominant Styles may appear uncooperative, trying to dictate terms and conditions. But ask yourself: what do they need? You can help defuse them by providing:

  • Results, or at least tangible signs of progress;
  • A fast pace;
  • Evidence that they have control of the situation;
  • A belief that time is being saved.

The last thing you should do is assert your authority and argue with the Dominant Style. They’re not going to be listening, and they’ll probably out-assert you. “Nobody ever won an argument with a customer” is an axiom of service. And that’s doubly true with Dominant Styles.