Do your research and present training options that align to where your company is headed, and the principals they stand for. If you work for a small finance firm focused on expansion, then find training that specialises on growth, or that has experienced impressive growth itself. If you are employed by a customer service provider that is known for its equal opportunity and promotion of diversity, seek out the same in your training program.

Proving to your manager that there is value in professional development training is critical, whether your organisation has a history of offering great development opportunities or you are making an first time proposition. If the evidence stacks up in your favor, you can be confident you will get your request across the line.