For problem-solving, brainstorming helps to find alternative solutions, search out root causes, support good decision-making, and/or identify issues. It increases innovation, initiative, profitability, morale, and efficiency and it is great for team building in a friendly, relaxed, safe atmosphere.

Brainstorming is an incredibly powerful technique that can be used equally well by individuals and groups.

Additionally, it brings teams together and helps them collaborate successfully with each participant having a chance to contribute, no matter what their viewing point.