You need to find as much information as possible about the potential problem areas. Dig deep. Focus on how different people in different roles view the problem. Look again to your competitors to see how they may be handling a similar problem effectively. Research to see what is already been done (been there and tried that). Clarify what technologies or processes or services would be helpful and whether the benefits connected to solving this problem will be cost effective. In other words, is it worth the time, effort, and money needed to solve this problem?