We have used the term brainstorming in many of our discussions about problem-solving. It plays well in just about any sandbox when it comes to problem-solving.

What does it really mean to brainstorm effectively?

In 1953, Alex Faickney Osborn first popularized the term brainstorming in his book Applied Imagination, where it was defined as a process “to generate a long list of ideas in a group, to develop a better solution to a given problematic situation in an organization.”