This is where you put on your detective caps and look at the best of the best from your past, in addition to what is working well now. It is good to involve as many people in this process as possible to get as many viewing points and as much breadth as possible.

Ask questions and invite success stories to really get people focusing on what is most appreciated or valuable from their viewing point.

Some helpful discovery questions could include the following: What attracted you (to your employees) most about working in this company? For the company to be successful, what are the most important aspects (which are already present to some degree) that need to be either maintained or grown? What are their (employees’) stories about when they felt most enthusiastic and/or proudest about their work?