Start with reviewing the advertisement. The advertisement will usually be specific about the type of skills and experience that the hiring manager is looking for.

Next, check to see if a job description is available. If it is, it will usually have more detail about the skills and experience required for the job at hand and it may also list day-to-day tasks and reporting structures. It may also indicate goals and expectations – this is especially important, as it will illustrate what value the successful candidate will bring to the organisation.

Finally, research the company. Often, companies will feature information about their values and workplace culture on their websites.

Read between the lines. It might not be possible to find out all these things in advance of submitting your CV. However, whatever information is available should be heavily scrutinized, so that you can understand the implied requirements for the role. For example, the company values may not be readily available on the internet. But the job description may contain key words like ‘leadership’, ‘accountability’, or ‘collaboration’ which are generally a good indication of the sorts of values the company is looking for.