You have created your CV and you’ve found the dream role that you want to apply for. All you need to do is submit your CV, right? Wrong. The difference between knowing how to make a CV good, and knowing how to make a CV great, is in the tailoring.

Every time you apply for a job, you must tailor your CV. Why? Because every role is different, every manager is different, and every company is different – and that means that the skills and achievements that the hiring manager wants to see in your CV will differ every single time. It is not enough to send a generic CV and hope for the best. It is important that you personalise and optimise your CV to the role that you are going for so that you can gain the edge over your competitors.

Not only that, but your hiring manager is likely to be inundated with many other CVs. By having the skills, experience, and values that he or she is looking for up front and centre, you are making their job easier – which will ultimately make you a more appealing candidate.