Imagine stepping into an elevator in an office building. As the doors close, the person standing next to you says, “Hi, I’m a recruiter at your dream company. Tell me about yourself.” Are you prepared for an opportunity like this? Could you concisely introduce yourself, your background, and your career aspirations in the time of a quick elevator ride—30 seconds or less?

“Elevator speech or pitch” is a popular term for the basic introduction of who you are and what you are looking for. It can be used in a variety of professional situations such as networking events, career expos, cover letters and formal interviews. (The elevator, of course, is optional.)

In most situations, you will not have time to tell someone your life story or to list every accomplishment on your resume. The best elevator pitches provide enough background information and enthusiasm, so the other person wants to continue a conversation with you.