The effectiveness of your elevator pitch is not just based on what you say, but how you say it. Did you know it takes only seven seconds for people to make 11 impressions about you? You may be completely serious, passionate, and confident about what you have to say, but your body and clothing may be sending a different message. Image matters. When practicing and delivering your elevator pitch, consider:

• Posture
• Eye contact
• Volume
• Tone
• Facial expression (smile!)
• Clothing
• Handshake