Have you ever had this experience?  You walk into a huge discount store and one employee stands out.  That person gives you his or her full attention, walks with you to the section of the store you are looking for and smiles at you if you happen to meet again.  That employee is a professional.

Professionalism comprises qualities and skills, including good judgement, initiative, discretion, organisational ability, the ability to work independently and a professional appearance (your workspace and you).  Professionals are proud of doing their work well and proud to represent the organisation.