Step 2: Craft your pitch
Think of your pitch in three parts:
- Who are you? Remember that your goal is to introduce yourself. Share your name and place yourself in context by explaining your qualities and skills or where you currently work.
- What are your major accomplishments/passions/unique skills? Usingthe skills, you listed earlier, frame them in a way that is meaningful to a potential employer or networking contact. What can you say that will make a someone remember you or a networking contact want to know more about you?
- What do you want/Where are you going? Laura Allen, founder of 15SecondPitch.com, calls this the “call to action.” This is the part of your pitch that lets the other person know what you are looking for and the topic you are interested in talking about. Do not be pushy or aggressive. Do be straight about what you are looking for.
Finally, be sure to adjust your delivery to the interpersonal circumstances of the moment: the goal is to maintain a conversational tone and not sound rehearsed. Think of the above elements as “sound bites” that you can mix, match, and cater to each unique interaction.